Psychology, not technology
My personal-professional mantra
They say imitation is the sincerest form of flattery. Which I guess means plagiarism is tantamount to love.
The phrase 'it's about psychology, not technology' first made an appearance in regard to mobile solutions in a presentation I gave to Orange in 2001 as COO of Scan Mobile. It has since appeared in presentations by Digital Rum, Run The Red, Fronde Anywhere, Flame Digital and Sponge, who I just discovered have co-opted it as their own.
I guess I'm going to have to work on a new one for a new decade, and the beginnings of a career in a slightly different direction. But I do love it so. Or maybe i should have trademarked it, and be earning royalties...?
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